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LOUD Branding

    Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumerís mind and attract and keep customers.  

How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding?

Branding is more than a logo. Itís more than a website. Itís more than a business card. Itís more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

Most entrepreneurs go to market not with a brand, but with an ideaóan idea that can be so soulful and personal that it can be challenging to present and explain to others. You think everyone should intrinsically understand it, as you doóbut they donít. And thatís why you need to develop effective brand messaging.

One of the most frequent comments I hear is, ďPeople just donít understand us, our value and what we do, but we are absolutely the best at it.Ē That statement is a problem. Your brand is your story, and if you canít tell it, then nobody will get it.


If you ever catch yourself making that sort of statement, take a step back. Because it is total BS. No one is that special. This is business, not Dr. Phil, and if you cannot communicate the value of what you bring to the market, the economy and the world, well then, you have a problem.

Branding is about knowing what you stand for and how you communicate the values and character of your product or service. As a company founder, this is not so much a design choice as it is a leadership decision. Your job as chief is to know exactly, concisely and in context what you stand for. You are the lone author of your story, your mission and your reason for being. How you tell it is your job.
 

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Check out True Invoice for example branding. They have been our client for over 10 years.

             
                         
 
 
 

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Created  by: Tom Stokes © 2015 LOUD Entertainment, LLC - All Rights Reserved l Contact Us

 
     

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